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    Welcome to AM 1400 and 94.7 Buck FM!

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    REAL Classic Country for the Magic Valley!

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    Join The Breakfast Roundup with Vern Lattin weekdays from 6a-10a!

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    News, weather and ag in the morning - and REAL classic country ALL DAY!

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This Mother's Day, we’re giving you the chance to win a ton of great prizes and, of course, something for Mom as well!

The weekend warrior world tour is headed to the Taco Bell Arena in Boise. For one night only it’s Brad Paisley  -  Dustin Lynch  -  Chase Bryant  - and  Lindsay Ell in concert .   The station that gives you more, BUCK FM, has tickets to give away!  It’s simple to win.  Just text BRAD to 84-444.  Then Paul will be randomly calling the winning text of the day during the breakfast roundup.  The weekend warrior world tour, Friday, February 2 at 7pm at the Taco Bell Arena.

Top 5 Breast Cancer Myths


Breast Cancer is one of the most common cancers for women in the United States, and its prevalence can often lead to unnecessary worry. Here is the truth about some common myths surrounding Breast Cancer.

  • Myth #1: Deodorant causes breast cancer. There is no credible evidence of a link between deodorant and breast cancer, according to the U.S. Food and Drug Administration (FDA) and National Institutes of Health. 
  • Myth #2: Only people with a family history of breast cancer get breast cancer.Statistics show that 85 to 90% of women with Breast Cancer have no family history of the disease. 
  • Myth #3: Breast implants cause breast cancer.There is no evidence that breast implants—either silicone or saline-filled—are linked to breast cancer.
  • Myth #4: Drinking coffee or tea causes breast cancer. According to Susan G. Komen, several analyses of breast cancer research have found no link between coffee or tea and increased risk of breast cancer. Some studies even find that drinking coffee or tea may decrease your risk of breast cancer and other types of cancer, but research is ongoing. 
  • Myth #5: Large breasts are more prone to breast cancer. You may think that the more breast tissue you have, the more likely you are to have breast cancer. It’s not true. However, it can be harder to read mammograms of large breasts, and your screening may take longer and involve more pictures. 

Help raise Breast Cancer Awareness during October by scheduling a Breast Cancer Screening. Whether you have a family history or not, it’s important to talk with your doctor about Breast Cancer. Most guidelines recommend an annual screening mammogram starting at age 40, but it’s never too early to start. 

Back To School Wish Pics

The truth is, often back to school shopping is more about getting what you need rather than what you really want. Well this year, BUCK FM has teamed up with the Magic Valley Mall to give you a shot at what you really want with Back to School Wish Pics! The Magic Valley Mall is giving away thousands of dollars in gift cards to get you ready for back to school! Head to the Mall and snap a Wish Pic of what you want for back to school (or in general). Share your Wish Pic with the Magic Valley Mall to win one of ten weekly $100 Magic Valley Mall gift cards through August 27th!

Here’s how to win:

  • Head to the Magic Valley Mall and take a Wish Pic selfie of you and what you want: a new outfit, new shoes, school supplies… whatever you want!
  • Then upload your Wish Pic to Instagram, SnapChat, or Facebook and tag the Magic Valley Mall and you could win one of 10 weekly $100 gift cards!

Your Wish Pics could be of you wearing a new outfit from The Buckle, a new pair of shoes from Journeys, earrings from Claire’s, a bracelet at Jensen Jewelers, or even holding a stack of school supplies from ShopKo! Just remember to tag #MAGICVALLEYMALL to be entered to win!

The Magic Valley Mall is giving away thousands of dollars in gift cards! We draw new winners every week, so keep sending those Wish Pics weekly to win! It’s Back to School Wish Pics from the Magic Valley Mall and BUCK FM! 

Take Your Wish Pics at the Magic Valley Mall!

Follow Magic Valley Mall on Instagram, SnapChat, and Facebook!

1485 Pole Line Rd E, Twin Falls | (208) 733-3000

Hours: Monday through Saturday 10a - 9p | Sundays 10a - 7p